Holedo Teams Up with UpCloud to Lift Expectations and Set New Service Standards in HR-Technology

At Holedo, we’ve worked with service providers of all sizes, including household name suppliers, and we’ve seen the same breakdowns repeatedly. Despite their vast resources and influence, these companies won’t deliver the service we need. Their size and market dominance often insulate them from accountability, leaving little room for real improvement. It’s not just about broken processes—it’s about broken promises, driven by a focus on profits over customers.

One of my oldest friends from childhood worked in customer service for AWS. He understood the problems clients were facing and advocated for them, pushing the company to acknowledge and address the issues. But AWS didn’t want to hear it, and he was fired for trying to support the customer. That’s just one example of the mismanagement we see in large companies. They assume the problem is always on the client's end, never willing to take responsibility or listen.

Recently, I ordered an eSIM from Three, part of a large Hong Kong conglomerate, and the link in the activation email didn’t work. Without it, I couldn’t get the QR code to activate the eSIM on my phone. I explained to customer service exactly what the problem was: the link in the automated email was broken. It took them a week to investigate what I had explained on day one. They just couldn’t believe the issue existed. Part of the problem was outsourced customer service, and the team handling it didn’t care. It’s another reason we do things differently at Holedo.

Because we’re a tech company ourselves, we know that in reality, interventions like these often take less than five minutes. It’s as simple as logging into the database and fixing a regex pattern, updating an index, or correcting a character issue like an Umlaut. But in these mega-suppliers, customer service is so far removed from the people who can actually fix the problem that nothing ever happens. That’s the problem—and we’re fixing it. At Holedo, we ensure the right people are in place, connected, and able to act quickly.

We’re moving Up. We’re leaving behind the monopolistic giants and focusing on what works. Our partnership with UpCloud is part of that shift. After evaluating multiple providers, we chose UpCloud because they offer scalability with the direct, responsive support we need.

This isn’t just about managing hosting expenses or trying to get the best deal—it’s about working more efficiently. Inefficiency from suppliers drives up costs, and with UpCloud, we’re cutting through that. We’re not dealing with bureaucracy or delays. We’re working with a team that takes action and engages with us directly. Even though the partnership is new, we’re confident UpCloud will enable us to scale efficiently, without the slowdowns and added costs we’ve faced before.

This decision aligns with our philosophy around customer service. As I’ve mentioned in previous articles, I believe in dealing with real people, not chatbots. Customer service is something I’d never outsource, and it’s critical that our suppliers share this view. Working with UpCloud means we can connect with their team in real time, ensuring our infrastructure is well managed and ready for growth.

At Holedo, delivering world-class service means teaming up with companies that share our focus on efficiency, responsiveness, and innovation. With UpCloud, we’re ensuring our platform is always stable, scalable, and ready for growth, backed by people who are as committed to progress as we are.

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